Managing Therapeutic Innovation
(Prof. Gregory Katz and guest lecturers / 60 hours)

This seminar enables students to decipher the mutations and the strategic challenges of the healthcare industry. Throughout the sessions, a wide variety of themes are explored: regulatory challenges, life cycle management, portfolio valorisation, generic and vaccine markets, marketing development, institutional communication, niche market strategies, animal testing, clinical trial management, pharmacogenomic-derived products, biobanking, stem cell research, etc. International guest speakers will share their professional experience with participants. Sanofi-aventis, as well as other companies, are invited to contribute to the seminars (Amgen, Roche, Novartis, Pfizer, GlaxoSmithKline, Genzyme, etc.). Teaching dynamics and the seminar's international dimension create an outstanding environment for the Chair participants. Course evaluation is based on case studies, class participation, a mid-term and a final exam, and a group work project.